Welcome to the TikTok Brand Safety Center, your ultimate guide to navigating the complexities of digital advertising with confidence and clarity. TikTok is dedicated to fostering a secure and positive space for businesses to flourish by introducing innovative safety and suitability solutions, transparent policies, and collaborative efforts with industry leaders. Whether you’re aiming to boost sales, expand your reach, or connect with new audiences, this platform is committed to ensuring your campaigns not only align with your brand values but also resonate with the expansive and diverse TikTok community. Explore how TikTok’s continuous pursuit of transparency, accountability, and innovation makes it the trusted environment for your advertising needs.
Our Mission at the TikTok Brand Safety Center
Creating a trusted platform for brand growth
At TikTok, we’re wholeheartedly committed to being the platform where your brand can not only grow but thrive with confidence. We understand that in the digital age, trust is paramount, and that’s why we’re dedicated to ensuring that TikTok is a place where your brand can connect with communities safely and positively. We want you to see us as a partner in your journey, a place where your brand is nurtured and protected.
Fostering a safe and positive environment for communities
Creating a safe and positive online environment is not just our responsibility; it’s our passion. We believe that a community that feels secure and encouraged is the bedrock of a thriving digital space. This, in turn, creates a conducive atmosphere for brand growth. By fostering positivity and safety, we’re ensuring that the TikTok experience remains enjoyable and uplifting for everyone involved.
Continuous efforts for transparency and accountability
Transparency and accountability aren’t just buzzwords for us; they’re principles we live by. We’re continually striving to set the industry standard in these areas, keeping you informed about how we’re protecting our community and your brand. Our goal is to build responsibly, equitably, and openly, giving you all the reasons to trust us with your brand’s safety on our platform.
Brand Safety and Suitability Solutions
Overview of brand safety solutions
We’ve developed a comprehensive suite of brand safety solutions designed specifically for the TikTok environment. Our approach ensures that your advertisements are displayed in contexts that align with your brand’s values—giving you peace of mind and the freedom to focus on what you do best.
Technology partnerships for enhanced safety measures
Recognizing the importance of innovation in digital safety, we’ve joined forces with leading technology partners. These collaborations are aimed at advancing our safety measures, ensuring your brand is protected by the latest in digital security and brand safety technology.
Brand suitability innovations
Beyond traditional safety solutions, we’re pioneering brand suitability innovations. These are crafted to align your brand’s content with suitable environments, ensuring that your message resonates with the right audience, in the right context.
TikTok Inventory Filter and Brand Safety Hub features
The TikTok Inventory Filter and our Brand Safety Hub are at the forefront of our safety and suitability efforts. These tools provide you with granular control over where and how your brand appears on TikTok, ensuring your advertising experience is both safe and suitable.
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Collaborations and Certifications
Partnering with industry experts and organizations
We believe in the power of collaboration. That’s why we regularly partner with industry experts and organizations to elevate our work. These partnerships help us stay ahead of trends and ensure our safety measures are robust and effective.
Achieving independent accreditation
Our commitment to safety and suitability has led us to seek and achieve independent accreditation. These accreditations are a testament to our dedication to creating a secure digital environment for brands.
The TikTok Marketing Partners Program
Through the TikTok Marketing Partners Program, we connect brands with experts who share our commitment to safety and success on TikTok. Our partners are meticulously selected for their ability to uphold our high standards of brand safety and suitability.
Success Stories: Brand Safety in Action
Adidas: Leveraging TikTok Inventory Filter
Adidas saw remarkable results by utilizing our TikTok Inventory Filter, ensuring their campaigns were aligned with suitable content, leading to significant brand engagement and a high brand safety rate.
Actimel: Brand-safe campaigns for millennial engagement
Actimel’s campaign on TikTok effectively engaged millennials in a brand-safe environment, achieving a notable uplift in sales and ad recall, all while maintaining a high standard of brand safety.
Sony Pictures Entertainment: Verified brand-safe awareness campaigns
Sony Pictures Entertainment utilized TikTok to promote its latest release in a verified brand-safe environment, resulting in massive awareness, a high number of clicks, and confirmed brand safety.
Rexona and HP: Achieving brand lift with safety and suitability
Both Rexona and HP experienced significant brand lift by placing their trust in TikTok’s safety and suitability solutions, witnessing impressive engagement and recall rates.
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What’s New: Updates and Innovations
Announcing new brand suitability controls
We’re excited to introduce new controls within the TikTok Inventory Filter, giving you even more authority over your brand’s presence on our platform.
Updates to ads for teens and data control
We’ve updated how ads are shown to teens, improving data control and providing additional transparency. These changes underscore our commitment to safeguarding our younger audience.
Launching TikTok’s Youth Council for enhanced youth safety
To further our commitment to youth safety, we’re launching the TikTok Youth Council. This initiative aims to provide a platform for youth voices to be heard and to contribute to our safety efforts.
Beyond Brand Safety: Building for the Future
Efforts towards a safe, private, and secure platform
Our vision extends beyond today. We’re continually working towards creating an environment that not only prioritizes safety and privacy but also fosters a sense of security among all TikTok users and brands.
Refreshing Community Guidelines for transparency
We’ve refreshed our Community Guidelines to offer more clarity on our rules and how we enforce them. This move is part of our ongoing effort to maintain transparency and create a safe space on TikTok.
New features for teens and families
We’re rolling out new features for teens and families, including improvements to our screen time tool and Family Pairing controls. These updates reflect our dedication to fostering a safe and positive experience for younger users.
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TikTok’s Approach to Transparency and Accountability
Dedication to transparent safety and security practices
Our dedication to maintaining a transparent approach to safety and security practices is unwavering. We believe that openness is key to earning and retaining your trust.
Debunking common claims with TikTok Truths series
Through our TikTok Truths series, we aim to set the record straight on common misconceptions about our platform. This series is part of our commitment to transparency and accountability.
Security measures for U.S. data safety
We’re taking measurable steps to address national security concerns in the U.S., ensuring the safety, privacy, and security of our community’s data. Our efforts are aimed at safeguarding the information of our users and brands alike.
Learning Resources for Brands
TikTok Academy for advertising education
Our TikTok Academy offers comprehensive advertising education, designed to help you maximize your brand’s impact on TikTok.
Creative Center and TikTok Insights for marketing strategy
Dive into our Creative Center and TikTok Insights for strategic guidance on content creation and marketing strategies, tailored specifically for the TikTok environment.
Case studies and blogs for real-world insights
Our collection of case studies and blog posts provides real-world insights into brand safety on TikTok, offering valuable lessons and inspiration for your campaigns.
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Collaboration Opportunities on TikTok
Creator Marketplace for brand partnerships
Our Creator Marketplace is the perfect place for brands to partner with TikTok creators, fostering collaborations that are authentic and resonant with the TikTok community.
Marketing Partners and Creative Exchange programs
Join our Marketing Partners and Creative Exchange programs to leverage expertise that can help elevate your brand on TikTok, ensuring safety, suitability, and success.
Policy and Community Guideline Updates
Details on recent policy updates for improved brand safety
We’re constantly updating our policies to improve brand safety, making sure your brand remains protected in a dynamically changing digital landscape.
Understanding TikTok’s community guidelines for advertising
Familiarizing yourself with TikTok’s community guidelines for advertising is crucial. These guidelines are designed to maintain a safe and conducive environment for brands and the community alike.
